Investing into a catalogue of great wellbeing benefits is a huge thing for your organisation, but if not utilised by your employees they could be going to waste. Let’s enter the new year ensuring your team is engaged in the benefits available to them, and feel supported in reaching out to use them. We’ve collated some tips and tricks to bring your wellbeing benefits to the top of your team’s checklist in 2025:
Create a Stream of Benefit Promotions
Use your health benefit provider’s library of assets to create a regular stream of promotions throughout the year. Schedule these in advance and store them in a central location, like a shared drive, so everyone across internal comms can access them. Use both digital and physical spaces, for example, email newsletters, company intranets, corridors, and staff breakout areas are all excellent places to remind employees about the perks on offer. Keeping the message consistent and visible ensures no one misses out.
2. Spotlight Benefits on Key Wellbeing Days
Tie your benefits communications to topical holidays and wellbeing days, like World Mental Health Day or International Menopause Awareness Day. This provides the perfect opportunity to highlight specific areas of coverage. For instance, spotlight mental health support benefits or employee assistance programs on mental health awareness days, or promote gym membership discounts during National Fitness Day. It’s a relevant, timely way to boost engagement and create conversations around health and wellness. Use the Pegasus Health 2025 Wellbeing calendar to keep up to date on key awareness periods and use this as an opportunity to tune into your benefit plan.
3. Build a Wellbeing Ambassador Group
Form a group of wellbeing ambassadors from within your workforce to champion your health benefits. This group can help to organise and promote activities, such as volunteering days or charity events. Have a team member running a marathon? Use this opportunity to highlight musculoskeletal (MSK) support or fitness benefits. By connecting health benefits with real life activities and personal goals, you make them feel relatable and relevant. It will also encourage your employees to rally together, supporting one another when it’s needed.
4. Share Employee Success Stories
Nothing resonates like real life stories. Gather testimonials from employees who have benefited from your health plan, whether it’s accessing therapy, using gym discounts, or receiving support through an MSK program. These can be shared anonymously or as direct quotes (with permission) via newsletters or on your intranet. Stories not only raise awareness of what’s available but also foster a sense of trust and encouragement among colleagues. For members of your team to hear first hand how your benefit plan has helped a colleague, it may just be the push they need to seek out the support that’s available to them.
5. Integrate Health Benefits into Workplace Policies
Make health benefits a seamless part of your company culture by embedding them into key policies and procedures. For example, include details in your absence management policy, maternity and paternity leave guides, or return to work meeting processes. Mentioning relevant benefits, like mental health support for stress related absences or MSK support for physical injuries, ensures employees are reminded of their options at crucial moments when they’re most likely to need them. By using the above strategies, you’ll not only raise awareness of your health benefits but also foster a genuine culture of wellbeing and engagement in your workforce. After all, the more employees understand and use their benefits, the happier and healthier your workplace will be!
Your Team’s Wellbeing Matters – Let’s Make 2025 Their Healthiest Year Yet!
We know how much you care about supporting your employees, and we’re here to make it simple and effective. Whether you need help promoting benefits, engaging your team, or tailoring a wellbeing strategy, Pegasus Benefits is ready to support you every step of the way.
🌟 Let’s work together to create a happier, healthier workplace.
Click here to book a call or reach out to us at hello@pegasushealth.uk we’d love to help you unlock the full potential of your team’s health benefits!